Case study


Learn how NewDirections built a platform that connects senior housing and care providers with senior adults!


Michael Bertrand

Founder at NewDirections

"After the clickable prototype was built, and I put it in front of people, I realized that they needed to see more functionality from the platform. This is where Trustshoring came in, they helped me understand the gap that I needed to fill, and the development team I needed to build an MVP that could demonstrate the functionality needed to start getting feedback."

About NewDirections

NewDirections was built to be an unbiased, automated engagement platform to simplify the search process for senior housing and care.

The platform will target senior adults aged 65 and older as well as their adult children. The company was founded by Michael Bertrand, who has over 30 years of experience as a consultant in senior living real estate. The company is based in Baton Rouge Louisiana.

Michael was very clear about the businesses he wanted to build, he wanted a marketplace that provided a better, simpler way to connect providers to senior adults and their families. This platform cuts the middleman out and provides a cost-effective option for senior adults and their family members.

He was also a founder without a technical background, most of his experience was in real estate so he needed someone to guide him in the development and technological aspect of this project.


  • NewDirections was able to launch a product and go to market very quickly without spending its entire budget on software development



Lack of expertise

In the beginning, Michael had hired a developer from Upwork who created a clickable prototype. However, to demonstrate more functionality, Michael and the team at NewDirections needed a better MVP.


Pre-vetted development team

We matched NewDirections to a product advisor who first identified the gaps that they needed to fill and then matched them to a development agency that had the experience and skill to build the app they needed.

We Make Your MVP’s Budget, Timeline, and Developers Stick to Plan

Schedule a Free Call
image of a man on his laptop, with a plant

The Services we provided for NewDirections


Product consulting


Pre-vetted development team

Create a free plan for growth

Speak to Victor and walk out with a free assessment of your current development setup, and a roadmap to build an efficient, scalable development team and product.

“Victor has been great. Very responsive and understanding and really knows his stuff. He can go the extra mile by tapping into his prior experiences to help your company out. Really enjoyed working with him.”

Matthew Molter

Founder of Agency360

Victor Purolnik

Trustshoring Founder

Author, speaker, and podcast host with 10 years of experience building and managing remote product teams. Graduated in computer science and engineering management. Has helped over 300 startups and scaleups launch, raise, scale, and exit.

Other cases you may like

Subscribe to our Newsletter!