INTERMATE x Trustshoring

How a German Marketing Agency Beat the Competition by Automating the Processes of Influecer Matching

Web Development / Node.js, MongoDB, TypeScript, React

About the Client

INTERMATE is one of Germany’s leading influencer marketing agencies. The agency matches big brands such as Starbucks, Vodafone, Levi’s with influencers helping their customers increase brand awareness and sales with the help of influencer marketing. 

The Client aimed at scaling agency work by developing an in-house tool. This tech solution would help reduce time by automating the process of matching brands with influencers. As a result, it would help create a competitive advantage in the time when other agencies were matching brands manually.

Challenge

1. Scaling development team

Before approaching Trustshoring, the Client worked with a team of freelancers during the initial stage of developing the platform.  To move quickier with web development, the Client started looking for a tech partner. 

2. Finding a team proficient at the tech stack of the Client’s choice

Proficiency in Node.js, MongoDB, TypeScript and React – the technologies the Client started building the platform with –  was one of the requirements for choosing an outsourced tech team. 

3. Reducing operational and HR cost of hiring developers

Hiring and maintaining an internal team of developers in Germany was expensive and time-consuming for the Client. They needed someone to engage in hiring and managing a remote team.

Solution

1. Assembling the team from day 1

We were approached with the task of finding a team proficient at Node.js, MongoDB, TypeScript and React technologies that would be able to kick-off the project fast. Two developers started working on the project right away – from day one. Later on, the team scaled up to 3 front end developers, 4 back end developers, 1 team leader per each team – front end and back end, 1 project manager and 2 QA managers.

2. Making communication clear

The Client visited the tech team in their office for the first time during project onboarding. The team and the Client visit each other on a regular basis now with only 3 hours travel distance between Berlin and Wrocław. 

During the whole process of cooperation, the tech teams used remote management tools such as Slack and Jira with the Client having direct access to developers.

Project Results

Automating time-consuming matching

With the functionalities the team has built, the Client managed to substitute manual matching with an automated campaign management process. The Client is also able to generate necessary campaign exports in an automated way and conduct communication with Clients via the platform. The agency customers can get matched with influencers and monitor their campaign performance in real-time.

Saving time and achieving cost efficiency of web development

By relying on Trustshoring with team matching, the Client saved hours of work that would otherwise be dedicated to a cumbersome process of vendor selection and shortlisting. 

By outsourcing web development to a Polish development agency, the Agency managed to cut costs of development whilst still being able to retain an excellent code quality and deadlines. 

Avoiding HR-related costs

As planned, the Client did not engage in any HR-related aspects of hiring new team members and managing team member substitution. The tech agency covered this aspect with the Client only approving suggested new team members.

Acting as one team

With robust remote work team management, the tech agency and the Client managed to establish frictionless communication by adopting a remote management tool stack – Slack and Jira. As the team is located 3 hours away from Berlin by plane, they frequently visit each other for team building.

Mirko Schneider intermate

We are benchmarking our tool against other tools that do similar things and see that we are still in the front even though we are a small agency and our competitors have larger tech teams.

Mirko Schneider​ / Product Owner / INTERMATE

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