How to build a successful e-learning product in 2020?

Margo Ovsiienko
12 min read

E-learning market growth

COVID-19 has caused the edtech sector to develop in leaps and bounds, with the e-learning industry projected to reach 375 billion by 2026.

When schools and universities were closed for lockdown, e-learning tools and platforms became the only way for learners and teachers to continue with education. However, the crisis was only a catalyst for this change as the industry was already flourishing.

For example, Coursera, one of the leading e-learning solutions, founded in 2012, received a Series D round of $64 million back in 2017. In 2019, the platform started to offer healthcare courses and two masters degrees and was joined by John Hopkins University, Columbia University, Imperial College London and more.

Worth over $1billion, these days Coursera is a perfect example of an e-learning success story made years before COVID-19 as it has urged both learners and teachers to use e-learning platforms more often.

With the fast-paced growth of the e-learning industry, competition will grow as well. What was enough a decade ago for an e-learning business to grow, is no longer sufficient with e-learning companies offering better solutions using cutting-edge technology.

In this article, we will cover the latest technology trends in e-learning and how to find a tech partner able to quickly introduce an innovative product to the market .

E-learning startups

We are witnessing the third wave of e-learning where personalisation and scalability of education are the key points that edtech start-ups should focus on now.

According to Crunchbase, there were over 4500 e-learning start-ups as of May 2020, including all sorts of online education, varying from simple language applications to course marketplaces.

A decade ago, publishing video, pdf and audio materials on an online platform was enough to be called an e-learning start-up. In 2020, with thousands of applications and course marketplaces competing with each other, much more is required to stand out and out-compete other businesses in the domain of virtual education.

How can technology help your e-learning business perform better?

1. Personalized learning path

In 2020 the e-learning industry gave learners more personalisation, flexibility and independence to decide on their learning process. Learners choose how they consume a course, what form of assessment they want to take and how fast they want to complete it. With many different learning styles, e-learning platforms have to provide learners with a choice of multimedia content for a user to pick the one they prefer.

Collecting information and understanding how learners use the platform is necessary to tailor the course to the individual needs of users, making many different outcomes of the e-learning experience possible. Technology extensions will help track the interactions of your users with the platform, project their next steps and, as a result, build more accurate course recommendations.

2. Online collaborative learning

The power of the group – exchanges of ideas, feedback and creating discourse during the learning process – is now possible online. Peer-to-peer learning is a strong tool, integrating a social aspect, and it is an indispensable element for transferring traditional learning into a digital form.

By interacting with learning content together and engaging in discourse, students can have more fun, learn faster and get much more out of every lesson by introducing more flexibility into the process of learning. By including facilitators – both real lecturers or just text tips – mediation of work in groups can now be possible online.

3. Interactivity of materials

E-learning is becoming more interactive with courses designed to engage a learner. One tool for achieving this is interactive video. There are many ways that interactive video can help improve the efficiency of learning – for example, by using such elements as “click to reveal”, hotspots and by introducing inline checks, end of video assessments or quizzes during and after the video. Branching pathways are also widely used in interactive videos. They lead to a different part of the video, being triggered by a learner’s decision and helping users practice in a safe environment.

4. Voice interfaces

Learners can use voice commands to verbalise Google search with voice interfaces. In this way they can easily access any information they need – for example, looking for word translations while maintaining their focus on the main task. Teachers, on the other hand, can provide voice feedback to their learners. The effectiveness of such feedback is three times higher among learners compared to text feedback.

5. Virtual reality

Learners using online learning solutions don’t have access to real life examples – e.g. exhibitions or museums that traditional classes would normally provide. With virtual reality (VR), learners are able to see objects from different perspectives and get a better understanding of their functioning. With VR users are able to achieve a more immersive experience of the presented information.

6. User-generated content

User-generated content (UGC) has been on the rise for some time in the e-learning industry and has not lost its importance. By building an extension that helps users to share their learning materials and exchange knowledge, you will turn your e-learning platform into a social learning platform. UGC engages users and enables them to share so-called informal learning practices – the material they have learned in real-case scenarios, not just theoretical knowledge.

7. Gamification

Eighty per cent of learners claim to be more productive with a game element in e-learning. The right gamification design can help engage learners better in the learning process, increase course completion rate and recall. When designing your gamification process, consider including the aspects of competition, collaboration and feedback.

The examples of technological innovation in e-learning mentioned above require multifaceted skills, knowledge of different tech stack, and, most importantly, experience in implementing similar solutions. Moreover, competing e-learning companies might have more time, capital and human resources to launch a product or new features faster than your team.

Developing new technologically advanced extensions of your e-learning product with an in-house team, in most cases, will be difficult. This is where you will need to look for a remote tech partner who will complement your team’s skills, by contributing their experience.

How to choose a tech partner for an e-learning startup?

Let’s drill into the most crucial aspects that are worth paying attention to when choosing a tech partner.

1. A strong focus on your technology

Check out if a software agency has a track record of working with the technology you want to use. Understand what their strong technological points are and how seasoned they are in the domain in which you need their expertise.

2. A track record in e-learning 

When choosing a team to work on the development of your e-learning product, find out if they already have a track record of work with similar products to yours. This means they have learned a bit about the e-learning market, have more experience solving similar e-learning challenges to yours and possibly have a better understanding of your target persona.

3. Project management processes

Your remote team of developers should have previous experience with managing multiple projects remotely. They should have processes in place that facilitate the exchange of information with your team and coordinate work so that you have a full understanding of what stage the project is at.

4. Excellent communication

Learn how they communicate remotely, what tools they use to facilitate communication and how they report project progress. Ask them what online meetings they usually hold with their clients and how often. The processes and tools of your tech partner should help you stay on the same page, even if this is your first remote software development experiment.

5. Check their reputation

You might be surprised but reading online reviews won’t guarantee you a partner with a spotless reputation. If you go on Clutch, a review service for business to business services, or just read the company reviews on Google you can never be certain that the reviews show the full truth. As an insider within the tech industry, I know tech agencies can convince their clients to write only five-star reviews or not write at all, and share only positive feedback. Instead of reading reviews, you should reach out to companies that have worked with an agency and ask for honest feedback.


To sum up, the e-learning industry will be growing and so will the competition. To provide learners and teachers with a better e-learning experience you need to utilise cutting-edge technology and trends. Outsourcing can be the optimal solution for introducing technology faster than competing businesses, in terms of working with more experienced teams of developers that have expertise in the technology your team has not yet handled.

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